GenKey | Biometrics

GenKey are a truly remarkable company. Their biometric solutions have helped to register the identity of over 10% of the population of Africa, that’s 100m+ people.

We worked with GenKey to articulate their mission, which we encapsulated as ‘Identity for all’. This is now at the heart of GenKey’s purpose and taps into a global drive, headed by the UN, to achieve universal ID for all citizens by 2030.

Currently it’s estimated there are over 1 billion people with no legal ID, which means they struggle to do basic democratic things like vote, access healthcare and social services. GenKey are helping to make ID verification more accessible and easy for millions of people.

We continue to write articles and conference presentations for GenKey on the role of ID in Elections, Healthcare, Social Protection, Border Control and Financial Services (Know-Your-Customer).

— Brand Strategy
— Brand Mission / Purpose
— Brand Proposition
— Articles & Presentations