European Association of Biometrics

Against the backdrop of GDPR in Europe and rising public concern about online privacy, we worked with the leadership team of the European Association of Biometrics (EAB) to update their vision and proposition.

With a diverse membership, including the biometrics industry, academia and governments from across Europe, we defined the EAB’s role as “an impartial, non-profit organisation that promotes the responsible use and adoption of modern digital identity systems to enhance people’s lives and drive economic growth”.

— Brand strategy
— Brand vision
— Brand proposition