Brand statements

Things written by brands, past and present.


Amazon
“It’s our goal to be Earth’s most customer-centric company, where customers find and discover anything they want to buy online.”

Apple (Steve Jobs, 1980)
“To make a contribution to the world by making tools for the mind that advance humankind.”

Apple
“Think different.”

AVIS
“We’re number two. We try harder.”

Braintree
“You run the business; we’ll power the payments.”

Brexit
“Take back control.”

Cubitts
“Handmade spectacles & sunglasses. In classic British styles. Modestly priced. That’s it.”

Disney
“The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

Dollar Shave Club
“A great shave for a few bucks a month.”

Dominos
“30 minutes or it’s free.”

Facebook
“Facebooks mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Google
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

The Guardian
“Hope is power.”

Harrods
“Omnia Omnibus Ubique” (“All things for all people, everywhere”).

Harvard University
“Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally.”

IKEA
“At IKEA our vision is to create a better everyday life for the many people.”

Instagram
“To capture and share the world’s moments.”

John Lewis
“Never knowingly undersold.”

Kickstarter
“Our mission is to help bring creative projects to life.”

Microsoft
“Our mission is to empower every person and every organisation on the planet to achieve more.”

NASA
“To pioneer the future in space exploration, scientific discovery and aeronautics research.”

Netflix
“See What’s Next.”

New York Times
“All the News That’s Fit to Print.”

Nike
“To bring inspiration and innovation to every athlete* in the world. (If you have a body, you are an athlete.)”

Nike
“Just do it.”

NYPD
“Courtesy, Professionalism, Respect.”

Marks and Spencer
“The subversion of the class structure of 19th century England by making available to the working and lower-middle classes, upper-class quality at prices the working and lower-middle classes could well afford.”

Patagonia
“Patagonia is in business to save our home planet.”

Rapha
“To create the finest cycling clothing and accessories in the world.”

SAS
“Who Dares Wins.”

Spotify
“Our mission is to unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”

Starbucks
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Stonewall
“Acceptance without exception.”

Technology Will Save Us
“We are on a mission to spark the creative imagination of young people using hands on technology.”

TED
“Ideas worth spreading.”

Tesla
“Tesla’s mission is to accelerate the world’s transition to sustainable energy.”

Trump
“Make America great again.”

Uber
“Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.”

Uniform Wares
“Uniform Wares exists to create watches that embody character and distinction through intelligent design, not branding.”

Virgin Group
“Changing business for good.”

Vitsoe
“Furniture that allows you to live better, with less, that lasts longer. Designed by Dieter Rams, made in Britain.”




Updated May 2020