Bright New Thing is a
brand agency set-up
to work with bright,
new ventures.

Recent projects

Uber for Business | Campaign

Backed | Brand strategy

Uber Eats for Business | Campaign

GenKey | Brand strategy

Meltwater | Brand values

Market | Brand strategy

EAB | Brand purpose

Backed | Naming

Uber | Social campaign

Outside Insight | Book

Hello Work | Uber campaign

GenKey | Mission

Articles

Brand reading — July

Brand statements

How Alphabet Inc. saved Google’s mission statement

You Gov white paper

Organisations need an “Obligation to Dissent”

Make Slogans Great Again

What Makes You Better?

Value drives growth

Why Value Propositions Matter