In October 2014, Larry Page, then Chief Executive of Google, gave an interview to the Financial Times that revealed some interesting thoughts about Google’s mission statement and the subsequent launch of Alphabet Inc, a year later…

Perhaps this year more than any other, brands have engaged with a wide range of social and political causes, from gay rights to plastic waste. Whilst it seems like an all-round good idea, it raises some interesting questions…

With recent reports of Oxfam sex abuse, Weinstein allegations and the VW emissions scandal, the ability for people in organisations to speak openly and question those in charge, seems to be a rare thing. Speaking out takes guts, but it also requires a receptiveness to listen….

If there’s one lesson from politics in 2016 it was to ditch slogans like Hillary Clinton’s “Stronger Together” and the Brexit Remain Campaign’s “Better Together”…

Value Propositions often get lost in marketing planning, but they’re pretty essential. They help to answer the question on every customer’s lips, “Why should I choose you?”…

Here’s an incomplete and growing resource of things brands say, mainly mission statements and great opening lines from Amazon, Google, IKEA, Nike, the NYPD and Stonewall…

As a strategy agency, we’re interested in what makes a brand (product/service) better. It’s a question that’s often asked by customers and yet it doesn’t always get the attention it deserves from leadership teams…

Here’s Morgan Stanley’s report on the influences behind customer spending…

Some interesting links to articles on brand/marketing strategy from Google’s ‘Messy middle’ purchase journey, to Fast Company on what it takes to create an authentic, advocacy-minded brand…