Most organisations struggle to communicate what they do consistently. Even most branding processes fail to make the brand proposition clear. Our first priority is to communicate what the brand does in a way that makes sense to every employee, not just marketing teams.
We work together to create a short statement that everyone can get behind and understand, no jargon.
The magic ingredient is 'difference' — the ability to define yourself as something other than your competitors.
Successful brands consistently communicate their value to customers, whether it's design (eg. Apple), service (eg. John Lewis), safety (eg. Volvo), cost (eg. Ryanair), convenience (eg. AmazonPrime), etc.
What's your thing?
We have over twenty years experience working for global brand consultancies in London and New York. Our mission is to make the branding process less complicated and more relevant to our clients.
We’re based in London, working with clients globally, from car sharing and crowdfunding to citizen identity.
