Bright New Thing is a
brand agency set-up
to work with bright,
new ventures.

Recent projects

Uber for Business | Campaign
Backed | Brand strategy
St. John | Type design
Uber Eats for Business | Campaign
GenKey | Brand strategy
Meltwater | Brand values
Market | Brand strategy
EAB | Brand purpose
Backed | Naming
Uber | Social campaign
Outside Insight | Book
Hello Work | Uber campaign
GenKey | Mission


Brand reading — July
Brand statements
How Alphabet Inc. saved Google’s mission statement
You Gov white paper
Organisations need an “Obligation to Dissent”
Make Slogans Great Again
What Makes You Better?
Value drives growth
Why Value Propositions Matter