We’re a strategic-led brand agency set-up to work with bright, new ventures.

We believe that the role of brand (and branding) has changed. A brand no longer has the ability to act as a screen between what a business says and what it actually does. The product is king and the things that influence customer spending the most are tangible, like product performance, quality and value for money. We work with client teams to develop leading product propositions and brands that engage customers and drive sales.

For more information about our work, contact nick@brightnewthing.com

Recent projects

Uber for Business | Campaign
Backed | Brand strategy
St. John | Type design
Uber Eats for Business | Campaign
GenKey | Brand strategy
Meltwater | Brand values
Market | Brand strategy
EAB | Brand purpose
Backed | Naming
Uber | Social campaign
Outside Insight | Book
Hello Work | Uber campaign
GenKey | Mission


Brand statements
How Alphabet Inc. saved Google’s mission statement
You Gov white paper
Organisations need an “Obligation to Dissent”
Make Slogans Great Again
What Makes You Better?
Value drives growth
Why Value Propositions Matter