Services - Bright New Thing

We focus on what a brand does, how it’s different and what the value is to customers.

Brand Strategy

Sometimes the most obvious questions about a brand such as ‘What is it?’ and ‘How is it different?’ can get lost in the branding process.

Our proposition-led strategy prioritises these questions using a simple framework that's easy for client teams to workshop and share.

The framework is based on three questions – ‘What's the bright idea?’, ‘What's new or different about it?’ and, ‘What's the thing customers value most?’

Brand Naming

Naming a new brand or product can be a challenging process, but when it's done well, it's one of your strongest brand assets.

Our strategic approach aims to remove the subjectivity that can often get in the way, resulting in naming options that support your proposition, purpose and personality.

Brand Messaging

We aim to answer the question on every customers lips, “why should I choose you?


We write key messages for new propositions – from taglines to the first thing customers read on your homepage.

We also develop thought-leadership strategies and write industry reports, press articles and conference presentations.