Outside Insight is the result of BNT's brand strategy for Meltwater, one of the world’s largest data science companies based in San Francisco. BNT worked with CEO Jørn Lyseggen and his team.

‘Outside Insight’ is about the rise of external data in driving insights and business strategy. This marks a shift away from traditional internal reporting methods that are often closed, limited in scale and lag behind market developments.

BNT developed the Outside Insight (OI) Proposition Strategy and key messages. OI is now Meltwater’s corporate tagline. It’s also an "online magazine and resource for navigating the new digital reality” and a book, “Outside Insight: Navigating a World Drowning in Data”, written by Jørn and published by Penguin.

Quote from Forbes article referring to OI, “Leaders need more Outside Insight”