Meltwater | Business insights

Meltwater are a global leader in media monitoring. They work with over 22,000 clients globally to provide marketing and business intelligence, using real-time data.

We worked with Meltwater’s CEO to articulate their mission which is to help organizations make better, more informed decisions based on external data – we encapsulated this as ‘Outside Insight’.

‘Outside Insight’ is now Meltwater’s corporate tagline and the title of a book published by Penguin and ranked by Forbes as one of the top business reads of 2018.

— Brand strategy
— Brand mission
— Brand proposition
— Tagline