Bright New Thing
Every product needs a story.
...they help customers make choices.
Bright New Thing works with businesses to turn product ideas into brand propositions.
Our approach is
strategic and creative.
Strategy phase
We focus on two questions —
What’s the
bright idea?
Getting to the heart of what the product does and who it’s for.
— Customer profile
— Proposition description
What’s new
about it?
Setting out the benefits with an eye on the competition.
— Product benefits
— Competitive differences
Creative phase
We then give the product
a name and a voice.
Name
Creating a name that helps you stand out and builds on the strategy.
Narrative
Starting a conversation with your customers that’s as much about them, as the product.
Our process goes from product idea to brand proposition.
Client
workshop
Strategic
dev
Creative
dev
To find out more,
contact us >
We work on new products
from big data to biometrics.
Based in London.
Bright New Thing is a brand consultancy working with clients from big data and biometrics.
We’re based in London, working on projects in the US and Europe.
Connect with Bright New Thing’s founder, Nick Couch (Linkedin).