GenKey are experts in biometrics. They work with governments in Africa to register the identity of citizen enabling them to vote in elections and access healthcare and social services.
We worked with the CEO and leadership team to develop their brand strategy and to articulate their mission. We called it ‘Identity for all’, which aligns with a UN Sustainability Goal for everyone to have a legal ID by 2030.
In addition to the brand strategy, mission, values we created a suite of sales materials and wrote conference presentations and industry thought-pieces for the CEO.