European Association of Biometrics

Against the backdrop of GDPR in Europe and rising public concern about online privacy, we worked with the leadership team at the European Association of Biometrics (EAB) to reframe their vision and proposition.

With a diverse membership, including industry, academia and governments, we defined the EAB’s role as “an impartial, non-profit organisation that promotes the responsible use and adoption of modern digital identity systems to enhance people’s lives and drive economic growth”.

— Brand strategy
— Brand vision
— Brand proposition