Bright New Thing

We’re a brand agency dedicated to bright, new ventures.

The power of Fever-Tree’s brand
Has your brand got a snappy opening line?
Why should I buy your product?
Campaign slogans like “Better together” are better forgotten.
McKinsey’s “An Obligation to Dissent”.
How Alphabet Inc. saved Google’s mission statement.
Is Apple going UP or down.
Obama’s ‘Movement’ branding and Clinton’s ‘H’ logo.
Can white label manufacturers transition to being consumer brands?
Thoughts on Trust and the Sharing Economy.