Bright New Thing
We’re a brand agency dedicated to bright, new ventures.
Can I get a triangle please?
Campaign slogans like “Better together” are better forgotten.
McKinsey’s “An Obligation to Dissent”.
How Alphabet Inc. saved Google’s mission statement.
Is Apple going UP or down.
Obama’s ‘Movement’ branding and Clinton’s ‘H’ logo.
Can white label manufacturers transition to being consumer brands?
Thoughts on Trust and the Sharing Economy.
If you’re looking for Alphabet Inc., just Google it.
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